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Bath time can mean so much more

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baby bath

“You love, love, love baths and are a champion splasher! You even tolerate your big sis pouring pitcherfuls of water over your head without a complaint. The only downfall is the tantrum that ensues when bath time is over.”

That’s an excerpt of a letter I wrote to my baby when she was 9 months old. While she may not be a baby anymore, she still loves her baths! Bath time is a special bonding time between baby and parent where beautiful moments turn into memories that last a lifetime. My sister just found out she’s pregnant, so I’m looking forward to reliving this through her eyes soon!

This post is part of a compensated campaign in collaboration with Johnson’s® and Latina Bloggers Connect.

Bath time really is the perfect opportunity to bond with your little one. There are so many things that parents can do during bath time to engage our baby’s senses and encourage their happy and healthy development. It’s a multi-sensorial playground!

  • Sight. Play with bubbles. Hide toys in the bubble bath. This helps babies develop hand-eye coordination and discover that objects exist even when they can’t be seen. Plus it’s a fun way for you to get your child cleaned while they are having fun… at any age!
  • Sound. Listening to music, reading a story, or talking back and forth with baby can stimulate parts of the brain responsible for memory and language development. Studies show infants who are spoken with more have larger vocabularies by 24 months of age. Sing your favorite song and before you know it, baby will be singing along with you!
  • Smell. Incorporate fragrance into baby’s bath. Smells can evoke powerful emotions, and a clean, fresh, after-bath smell is no exception! Familiar and pleasant scents can make a baby feel happy.
  • Touch. Make a massage part of your after-bath routine. Use slow and positive strokes, beginning on the legs. Research shows that infants who experienced routine touch and massage were 50% more likely to make eye contact and 3 times more likely to have an overall positive expression, plus close contact between mom and baby helps calm baby’s breathing, just in time for bed!

my baby!

The JOHNSON’S® Global Baby Bath Report

For more than 120 years, JOHNSON’S® has been committed to the happy and healthy development of all babies, pioneering the science and setting global standards in baby skin care by providing products that are formulated and designed with baby in mind (JOHNSON’S® baby shampoo with calming lavender is still one of my favorite scents!)

Bathtime is #somuchmore than just a bath... it's an opportunity to nurture baby's ability to learn, think, love, & grow! #partner

Now, JOHNSON’S® is paving the way by advancing research that reveals the importance of multi-sensorial experiences that can lead to happy, healthy baby development. The JOHNSON’S® Global Baby Bath Report, a global research study conducted in November 2014, reveals that parents around the world spend 10 hours a month on average bathing their children! And, while there are many similarities across the globe, the study shows some unique differences among US Hispanic parents, which I can relate to, being Mexican-American and all…

  • Only 45% of parents say bath time is extremely important to their child’s brain development, though Hispanic parents are a bit more in the know (57% say it is extremely important vs. 41% non-Hispanic parents).
  • Bath time is a good opportunity to stimulate a child’s senses (touching, smelling, seeing, hearing). Hispanic 53% strongly agree, to 35% non-Hispanic.
  • Two in three parents in the US say they hate missing bath time (66%), especially Hispanic parents (79% vs. 63% non-Hispanic parents).
  • The sensory effects of bath time stay with them long after bath time is over (77%), especially for Hispanic parents (88% vs. 74% non-Hispanic parents)
  •  Bath time is a special activity with their child (80%), especially Hispanic parents (90% vs. 78% non-Hispanic parents)

Because the brand believes in enhancing baby care rituals that unlock and release the full power of the senses, and providing parents an opportunity to nurture baby’s ability to learn, think, love and grow, JOHNSON’S® researchers are now working with external experts to further explore and understand the role of sensorial experiences in happy, healthy baby development. Follow @JohnsonsBaby on Twitter for more on this research!

Do you think bath time affects a baby’s development?

This is a compensated collaboration with Johnson’s® and Latina Bloggers Connect. However, all opinions expressed are my own.

Reader Interactions

Comments

  2. Just the smell of any Johnson’s product brings back so many great memories of when my kids were little and splashing around in the bath!

  4. I definitely do think that bath time is essential part of a child’s development and it was always one of my favorite times of the day when my kids were small. I have always loved Johnson’s Baby Products and they are the only kind that I buy!!

  7. I always loved tubby time with my boys when they were babies. it was so much fun!

  23. We used Johnson & Johnson products for both my children when they were babies. They both loved bath time, especially once they were old enough to bring toys into the bath.

  24. Bath time is so important. It helps build connections and can be a time for learning and having fun. And my kids still love the Johnsons baby products.

  32. Yes, I think bath time is huge for the child development and for the parent/child bonding thing. I don’t use Johnson and Johnson anymore, I’ve had issues with them, but that’s neither here nor there, I have always loved bath time with my kids!

  33. I love the smell of Johnson’s Shampoo! Every time I hold my daughter I smell her hair, it’s the best thing ever!

  36. I agree that bath time affects a baby’s development. It’s a time to bond one on one your baby. They need that.

  40. My boy loves the bath so much and we love how he smells so good after we use Johnson and Johnson’s baby shampoo!

  41. I definitely think bath time is goo for baby’s development. When my little brother was a baby we used the Johnston’s lavender bath stuff and it was great!

  42. We’ve always used Johnson’s products when our kids were little. They were always so gentle, even with my daughter who has sensitive skin.

  48. Your baby looks so cute & I am sure she is enjoying the bath time so much. It has been a great bonding with both my babies during bath time. I have always preferred Johnson products for Shampoo, Soap & Oil.

  49. Bath time is a great way to bond with our babies and learn new ways to play. My kids loved it too and who didn’t use Johnson’s? I grew up with that staple.

  50. Johnsons products are top notch. We used them when kiddo was much younger. Mostly the wash/shampoo. I love how their products smell. We still use the baby lotion from time to time because it doesn’t break out my skin.

    I do think bath time can be quite a bonding and learning experience.
    Chrystal @ YUM eating´s last blog post ..Vegan Avocado Breakfast Toast

  53. I always used Johnson and Johnson when my kids were babies. I always loved the smell of the baby lotion. I do believe bath time is play time for children or that is how I looked at it with my children. Thanks for sharing.